KARL
SWINKELS

AN INTERACTIVE RESUME

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World 1-1: Foundations

2008 - 2012 · UNITEC, AUCKLAND

THE TRAINING GROUNDS

Bachelor of Product Design. Four years learning how things are made, and how people actually use them.

2008 - 2012 · SIDE QUEST

CAMPUS SIGNWRITER

Solely in charge of production, installation and maintenance of signage across the Carrington and Henderson campuses. First taste of running the whole job, start to finish.

Skill Tower

W

WORDPRESS

E

ELEMENTOR PRO

P

PHP + CSS

U

UX / UI

M

DIGITAL MARKETING

2012 · CERTIFIED · 2016 · DIPLOMAS

POWER-UPS COLLECTED

CIW Web Design Professional. CIW Web Security Professional. Diplomas in content marketing, digital marketing and social media.

WORLD 1-3
SITE SHEPHERDS

2012 - 2021 · SELF-EMPLOYED

PIXELS AND PAPER

Nine years as a self-employed web developer and marketer. Spotted consumer, digital and web trends early, then implemented and managed them with a focus on growth. Clients from lean startups to larger corporates.

NOW · THE AGENCY

SITE SHEPHERDS

The agency era. WordPress and Elementor Pro builds, care plans and honest advice, keeping New Zealand businesses' flocks safe online.

[Karl to confirm agency copy.]

Rarotonga

WORLD 1-4
THE ENGINE ROOM

UNDER THE HOOD

HOW I BUILD

Local build, staging, then live. Version control on every product. Security first: sanitised input, escaped output, no shortcuts.

Clean and maintainable beats clever, every time.

WORLD 1-5
PRODUCT LAB

2021 - 2026

THE PRODUCT ERA

Standalone software products, each running as its own brand. Built, shipped and maintained in-house.

Meal Mates · BeautyBook · ForgeStudio. [Karl to confirm taglines and dates.]

Meal Mates

BeautyBook

ForgeStudio

New Zealand flag

Karl Swinkels

QUEST COMPLETE

Web Designer & Developer
WordPress · Elementor Pro · UX

EMAIL ME RESUME PDF

Karl Swinkels

Web designer and developer. WordPress and Elementor Pro specialist. 15 years of experience, based in New Zealand.

2008 - 2012 · Unitec, Auckland

Bachelor of Product Design. Campus signwriter: solely in charge of production, installation and maintenance of signage across the Carrington and Henderson campuses.

2012 · Certifications

CIW Web Design Professional. CIW Web Security Professional. Diplomas in content marketing, digital marketing and social media (2016).

2012 - 2021 · Pixels and Paper

Self-employed web developer and marketer. Identified consumer, digital and web trends, then implemented and managed them with a focus on growth. Clients from lean startups to larger corporates.

Now · Site Shepherds

Agency: WordPress and Elementor Pro builds, care plans and support for New Zealand businesses.

2021 - 2026 · Products

Meal Mates, BeautyBook and ForgeStudio: standalone software products, each its own brand.

Contact

Email Karl · Download resume (PDF)